Senior Marketing Leader. 15 years experience, $1B+ in pipeline generated, four scale-ups, one PE-backed group, every funnel stage. Engineer by training, marketer by trade.
Four things I do daily. Each one looks different from how most VP of Marketing/CMO roles are wired.
I run marketing teams where Claude Code, Clay, HubSpot AI, and modern image models are core daily infrastructure. We ship reports, ABM pages, and full creative sets in days, not months.
I diagnose, rip out, and rebuild B2B demand engines on HubSpot, Marketo, or whatever the stack is. I focus on intent, ABM, and pipeline that closes, not MQL theatre.
Multi-vertical ERP, payments, AI claims automation, sanctions screening, talent platforms. I turn complex enterprise software into positioning, narrative, and pipeline.
I partner closely with sales, product, and revenue. Marketing is a function that compounds when it's wired into the rest of the business, not when it's a creative silo.
A working list. Things that went live this year. The point is the operating model, not the artefacts.
Used by marketing, sales, and product. Search, summarise, draft, and generate against the full corpus of brand, product, and customer assets.
MasterbrandRAM, Vigo, Silk Moth, Savant, K8, Autopart, Autowork, OnRent, and Klipboard itself, unified under a single positioning, identity, and go-to-market.
Distribution, Automotive, Rental, Field Service. Positioning, naming, launch motion, sales enablement, and demand all owned end to end.
Best H1 in company history for pipeline gen. New HubSpot stack, new ABM motion, new content engine, new paid mix.
Industry state-of-market reports, vertical AI-readiness playbooks, generational research studies. Each one a 24-page editorial PDF with a custom landing page and a 20+ creative ad set.
Deal-room ABM pages, ROI calculators, dozens of one-to-one prospect pages.
Operator roles. Demand, brand, and growth functions, end to end.
VP of Global Marketing
PE-backed ERP and business software group. 54,000+ customers, 250,000+ daily users, 7 regions.
Global Director, Demand Generation
Sanctions screening and AML platform.
Global Director, Demand Generation & Growth
AI for accident and disaster recovery.
Global Director, Demand Generation
At the time, the largest privately held software startup in the world.
Head of Digital Strategy, EMEA
Talent management and learning platform.
Manager, Digital Marketing & Web Development
Web and digital for membership bodies and B2B publishers.
Hands-on marketing and growth advisor to AI-native founders.
yousquared.ai · Brooklyn, NY
Voice AI SaaS. Self-serve B2C + B2C2B motion, product-led growth, iOS and web.
getpenfold.com · London, UK
UK pension platform. Workplace auto-enrolment and private pensions, mobile-first, 10,000+ businesses on the stack.
tidio.com
AI customer service platform. Lyro AI agent, live chat, and help desk for 300,000+ businesses, ecommerce-heavy.
Daily drivers. Deep expertise highlighted. Everything else is in active rotation.
Daily infrastructure, not experiments.
Account selection, intent, and orchestration.
$100M+ deployed at 4x blended ROAS. LinkedIn deepest.
B2B-grade attribution, not dashboards for the sake of it.
Production line. From brief to ad set in days.
Marketo deep. HubSpot daily.
Engineer by training. I ship things, not specs.
Where I get hired in.
M.Sc. Information Systems with Management Studies. Graduated with High Honours.
Bachelors in Computer Applications.